Marketing · International Business · NYC
Master of Science in Marketing with specialisation in International Business. A marketing professional always looking for opportunities to learn through experience and projects.
Combining cultural fluency with strategic marketing skills, navigating global markets and diverse business contexts through research, strategy, and execution.
3rd Ave Barber Club · NYC
Problem
Membership barbershop had strong service quality but lacked a formal marketing strategy to grow its membership program and increase foot traffic.
Solution
Developed a complete 4P marketing plan: tiered membership pricing ($50 trial, Monthly to annual), Instagram/Pinterest content strategy, community event concept.
Result
Owner adopted key strategies. Instagram content quality improved noticeably (@thirdavenuebarberclub), with engagement growth ongoing.
AI Financial · New York City
Problem
NYC boutique financial, specializing in tax and financial planning for families and business owners. Owner was launching with no marketing infrastructure or business strategy in place.
Solution
Embedded as a marketing and business development partner, developing the firm'market approach, building client proposal template, and suggestion of website contents in close collaboration with the owner.
Result
Secured the firm's first client alongside the owner, created a reusable proposal template now in active use, and supported the ongoing build-out of the firm's digital presence.
Bloon Paris
Problem
French luxury accessories brand lacked a structured plan for entering the competitive US market.
Solution
Built a go-to-market plan: pricing strategy, distribution channels, US messaging framework, and target customer profiles.
Result
Launch-ready strategy document with phased rollout timeline and prioritized channel recommendations.
It's My Party · Brooklyn, NYC
Problem
Brooklyn-based event planning company needed to grow its client base, improve communication between the owner and clients, and ensure consistent on-site execution across events.
Solution
Took on dual role as business development intern and on-site event manager, streamlining client communication, supporting growth initiatives, and managing events from setup to execution.
Result
Business has grown 5% yearly, with a strong rebook rate driven by consistent on-site experience and improved client relationships.
Jackenson Edme
Baruch College · Zicklin School of Business
New York City, 2026
I'm Jackenson Edme, a Master of Science in Marketing candidate specializing in International Business at Baruch College's Zicklin School of Business. I bring my perspective of analyzing markets at both the local and international level and apply that lens to my projects.
Through hands-on project experience with Bloon Paris and 3rd Ave Barber Club, I've developed practical skills in brand strategy, go-to-market planning, and market analysis. I'm building a career at the intersection of marketing and international business.
Timeline
Business Development & Event Manager — It's My Party
Brooklyn event planning company — on-site management, client relations, and business development driving 5% yearly growth
Marketing Strategy — 3rd Ave Barber Club
4P marketing plan, social media strategy, and membership growth for NYC's #1 ranked barber club
Marketing & Business Development — AI Financial
Freelance marketing partner for NYC boutique financial firm — go-to-market strategy, first client acquisition, and proposal development
Go-to-Market — Bloon Paris
US market entry strategy for French luxury accessories brand
Languages
"Bilingual marketing professional with international brand experience across French and American markets."
Baruch College · Men Basketball Team
"Played for 4 years for the Baruch College Men's Basketball Team. 3 years of NCAA tournament appearances while winning 3 CUNYAC Championships. In 2024 to 2025, I was named Team Co Captain."
Coming Soon
Open to internships, full-time roles, freelance projects, and international brand collaborations. I respond within 24 hours.
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