01 / POSITIONING
Brand consistency
Trattoria-first messaging, a warm burgundy-and-cream visual direction, and clearer restaurant storytelling across marketing touchpoints.
CASE STUDY 001 / HOSPITALITY · NYC
Il Violino
Trattoria
Beyond the content: building a stronger local presence through strategy, storytelling, and timely neighborhood marketing.
Business
Il Violino Trattoria
Location
Upper West Side, New York City
Contribution
Marketing support & campaign development
Work
Marketing strategy · Content · Local discovery
01 / THE OPPORTUNITY
A neighborhood story worth discovering.
Il Violino is an established Italian trattoria on Manhattan's Upper West Side. The opportunity was to translate its in-person character into a clearer digital identity—and connect the restaurant to the occasions, conversations, and people in its neighborhood.
The approach combines consistent restaurant storytelling, short-form content, local discovery, campaign development, and measurement of actions that can signal customer interest.
Strategy + hands-on execution02 / EARLY RESULTS
Signals beyond the scroll.
Google Business Profile activity increased during the first 25 days of October, compared with the full month of September. These are observed account results during the engagement—not proof that any single marketing action caused the change.
Source: Google Business Profile figures recorded in the supplied case-study draft on October 25, 2026. September 1–30 compared with October 1–25. Booking counts reflect Google-reported actions; they are not independently verified completed visits.
+55.6%
Google-reported bookings
72 → 112
+18.2%
Direction requests
379 → 448
+2.2%
Website clicks from Google
494 → 505
+40
Additional Google-reported bookings compared with September
Why it matters: Bookings, direction requests, and website clicks are closer to customer intent than social engagement alone. The next measurement step is linking these actions to confirmed reservations and restaurant revenue.
October is a partial month ↗03 / THE WORK
From idea to execution.
02 / CONTENT
Instagram & creative
Content calendars, captions, Reel development, original restaurant imagery, visual edits, promotional creative, and story concepts.
03 / DISCOVERY
Google presence
Google Business Profile review, optimization opportunities, and monitoring of website clicks, directions, and bookings.
04 / NEIGHBORHOOD
Local relevance
Connecting restaurant content to neighborhood activity, brunch visits, seasonal dining occasions, and cultural moments.
05 / PROMOTIONS
Dining concepts
Prix fixe takeout presentation, dessert additions, cocktail storytelling, and World Pasta Day creative planning.
06 / PERFORMANCE
Evidence-led planning
Reviewing Instagram Insights and Google Business Profile trends to learn what attracts attention and what prompts customer action.
Scope note: This section brings together completed creative work, strategic planning, and optimization activities. Specific implementation evidence and outcome attribution should be added as items are confirmed with the restaurant.
04 / FEATURED CAMPAIGN DEVELOPMENT
Beyond
26.2
The NYC Marathon brings an extraordinary moment of energy and emotion to the neighborhood. The concept: make the post-finish meal part of the story—not just another restaurant promotion.
Campaign concept & creative development · November 2026
IL VIOLINO · TRATTORIA ITALIANA
Beyond
26.2
26.2
THE JOURNEY CONTINUES AT THE TABLE
01 · Occasion
Position Il Violino as a gathering place for runners, families, and supporters near Central Park.
02 · Menu strategy
Pre- and post-race prix fixe concepts using existing menu items rather than creating an entirely new kitchen offering.
03 · Participation
A guest story board and optional medal- or bib-inspired moments designed around human connection.
04 · Promotion
Teaser content, food-led video, and a reservation-focused communication approach.
Campaign elements are presented as concepts/development work; implementation, participation, and sales results have not yet been confirmed.
05 / CONTENT & AUDIENCE
Making the work measurable.
The 90-day Instagram view captures an audience baseline and recent activity. Because most of that period precedes October 1, these totals are context—not results attributable to Edme Enterprises LLC.
Instagram / 90-day context
Audience activity
8,524
Instagram content views reported across approximately the last 90 days, including the period before this engagement began.
Instagram / 90-day context
Discovery & interest
41.2%
Of views came from non-followers. The account also registered 398 profile visits and 24 external link taps in the 90-day view.
These are platform actions, not confirmed bookings. Monthly comparisons and reservation attribution will be added as the data becomes available.
06 / THE APPROACH
Creative decisions with a business purpose.
The guiding question is not merely “Does the post look good?” It is “Does this give someone a reason to discover, consider, or visit the restaurant?”
DISCOVER
Meet customers where they look.
Improve local visibility and build awareness beyond existing followers.
CONSIDER
Show a reason to visit.
Use real food, authentic restaurant moments, and relevant occasions to move people from browsing to interest.
ACT
Measure meaningful behavior.
Track taps, calls, direction requests, Google bookings, and eventually confirmed reservations and sales.
EDME ENTERPRISES LLC
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