Third Ave Barber Club
As a Marketing Consultant at Third Ave Barber Club, I took charge of market research initiatives to identify key customer segments and emerging trends, which informed the development of data-driven marketing strategies. My efforts played a role in increasing brand awareness and driving foot traffic to the location. I designed and executed targeted marketing campaigns that resonated with the local community, resulting in a noticeable boost in client acquisition. Additionally, I analyzed customer feedback and competitor insights, refining the service offerings to stay competitive and meet evolving consumer needs. Through strategic recommendations and actionable insights, I helped position Third Ave Barber Club for long-term growth and success in a highly competitive market.
Polaroid Final Project
As part of my Marketing Strategy course, my team of seven was tasked with developing a comprehensive marketing plan for a company impacted by today’s evolving digital landscape, we chose Polaroid. While the overall strategy was a collaborative effort, I took the lead on creating the final presentation video by analyzing survey results, identifying key consumer insights, and shaping our messaging around Polaroid’s modern relevance. This project sharpened my skills in market research, storytelling, and translating data into actionable strategy.
I do not own any of the content within the video,
AMA Advertising Competition
As competition organized through the American Marketing Association, I helped create a marketing advertisement. While I do not own any of the content within the video, the project gave me valuable experience in creative development, message alignment, and working within a team under deadline pressure.
Hugo Boss Externship via Paragon One
Conducted both primary and secondary research to evaluate Generation Z’s perception of the brand and analyze the effectiveness of its marketing campaigns. By comparing strategies across key competitors, I identified industry benchmarks and emerging trends. These insights allowed me to synthesize findings into three key consumer takeaways, which informed strategic, data-driven recommendations to strengthen the brand’s approach to youth marketing.
