Bloon Paris
Challenge A French ergonomic seating brand wanted to expand into the US market but had no local presence, no partner network, and no go-to-market strategy for American consumers.
How I helped Developed a full US market entry strategy including competitive landscape analysis, tariff and import research, and a NYC-first expansion playbook. Identified and approached beachhead partners including boutique pilates studios and premium coworking spaces. Built an influencer outreach pipeline and a complete go-to-market marketing plan.
Result Delivered 4 consulting documents — US Market Analysis, Competitive Landscape Report, NYC-First Playbook, and Partner Outreach Strategy — providing a clear roadmap for the US launch.
HUGO BOSS
Challenge Hugo Boss needed to understand how Gen Z perceived the brand compared to key competitors and identify gaps in their generational marketing approach.
How I Helped Conducted primary research measuring Gen Z sentiment across 6 competitors. Analyzed campaign effectiveness using qualitative and secondary research and distilled findings into 3 actionable consumer insights.
Result Delivered strategic recommendations directly to the Hugo Boss marketing team to strengthen brand relevance with Gen Z consumers.
THIRD AVE BARBER CLUB
Challenge A local barbershop needed to grow its client base and increase brand awareness in a competitive NYC market.
How I Helped Developed targeted marketing strategies including pricing strategy recommendations and local community campaigns.
Result Drove 5% new client acquisition and 20% increase in brand awareness.